Stereotypes aren’t new.
They are based in prejudices. The AAPI community needs to be seen for who they are, not what you associate them with.
In a series of experiments by Princeton psychologists, Janine Willis and Alexander Todorov results show that:
“All it takes 1/10th of a second to form an
impression of a stranger from their face.”
The second Asian, Asian American and Pacific Islanders are seen, they are devalued and minimized because of implicit biases and associations. Even self-proclaimed socially-aware Americans are unaware of the biases and stereotypes ingrained in them.
Team: Taylor Sedlazek, Alyssa Dancel
out of home
To help the movement gain traction, we’ll utilize billboards in high traffic metropolitan areas.
Our key visuals highlight real AAPI experiences accompanied with messaging that explains the historical, political, or racial context of each association.
We know who we are but we continuously find ourselves explaining who we’re not.
Our key visuals highlight real AAPI experiences accompanied with messaging that explains the historical, political, or racial context of each association.
We know who we are but we continuously find ourselves explaining who we’re not.
website
To help the movement gain traction, we’ll utilize billboards in high traffic metropolitan areas.
Our key visuals highlight real people from the AAPI community, coming face-to face with
the discrimination they experience daily. Our messaging explains the historical, political, or racial context of each association.
We know who we are but we continuously find ourselves explaining who we’re not.
Our key visuals highlight real people from the AAPI community, coming face-to face with
the discrimination they experience daily. Our messaging explains the historical, political, or racial context of each association.
We know who we are but we continuously find ourselves explaining who we’re not.
instagram filters
We will engage directly with the AAPI community and create space for them through filters. People who are unaware of the harmful stereotypes and the context behind it can scroll through our Instagram to learn more via infographics or our website in bio.