Disneyland After Dark

branding and tone of voice

for the “girlies, gays, and theys”...”be our guest” and “bop to the top”, “twist and jive” over to the next disneyland after dark event

ad: trish laver
ad intern: anika utke

Disney Channel Nite

“what’s the sitch?” it’s time to “get’cha head in the game” for a “nite to remember” because “this is what dreams are made of.”
(can you tell I’m from this era?)

Disneyland
Hey Wildcat, it’s that time of year to “bop to the top”! Disneyland After Dark is back with Sweethearts’ Nite and the first–ever Disney Channel Nite! Get ready to experience these can’t–miss nites only at Disneyland Park. Tickets will go on sale 12/14. Availability is limited.

Pride Nite

fun fact: I learned I was non-binary working on this project...
with a lot of blood, sweat, tears, compromises and heart, “we did it”!
(read in elle woods’ voice)

disneyland
To ALL who come to this happy place: the girlies, gays, and theys, those somewhere along the rainbow, in between, and questioning, join us for the first-ever Disneyland After Dark: Pride Nite at Disneyland Park on June 13 & 15! Delight in a dance party, photo ops and much more. Tickets go on sale 4/20/23! Availability is limited.

disneylandmagickey
#MagicKeyholder are you ready? You’ve unlocked the opportunity to purchase presale tickets TODAY (April 18) for the ﬁrst-ever Disneyland After Dark: Pride Nite at Disneyland Park! Get ready to join us celebrating the LGBTQIA+ community and allies on June 13 & 15. Availability is limited.

Throwback Nite

I rewatched ‘Grease’ and ‘Hairspray’ for this to get in the vibe...really went in for the midcentury modern vibes and gotta have the juke box and records...
(I have no idea why it’s the Duloc font)

Disneyland

Bop, twist and jive over to Disneyland Park for Disneyland After Dark: Throwback Nite on April 18 and 20. Get your tickets and join us for a blast-from-the-past celebration. Availability is limited.

Princess Nite

Ask: Evoke women empowermet
(girlboss this event)
Solve: Channel the energy of Mulan and Mia Thermopolis
(but also incorporate all the other super cool princesses) ✔️️

Disneyland
Princesses don’t need magic to control their destiny. You control your own destiny. Gather at Disneyland Park for a royal welcome from your beloved Disney princesses for Disneyland After Dark: Princess Nite on March 7 & 9th! From specialty photo ops in Genovia to training with China’s great female warrior, Mulan, to dancing away with Vanellope Von Schweetz—get your tickets for this iconic, heroine–led celebration!